Marketing
Digital Marketing
Master digital marketing with strategy, content, ads, SEO, and analytics.
Meghana
Last Updated: August 27, 2026
Description
Learn how to build a modern digital marketing strategy from scratch. This course covers branding, content planning, social media growth, paid ads, analytics, SEO, and conversion optimization for real business results.
Course Requirements
- Basic knowledge of social media apps
- A laptop or desktop with internet access
- Willingness to practice marketing exercises weekly
What You Will Learn
- Create a digital marketing strategy for a brand or business
- Plan content for Instagram, Facebook, LinkedIn, and YouTube
- Run paid campaigns using Meta Ads and Google Ads basics
- Measure results using analytics and improve conversions
Video: Marketing & Digital Marketing Fundamentals
10:00
Video: Digital vs Traditional Marketing
10:00
Video: Importance & Scope of Digital Marketing
10:00
Video: Digital Marketing Components & Channels
10:00
Video: SEO Fundamentals & Types
10:00
Video: Keyword Types & Search Intent
10:00
Video: Keyword Research
10:00
Video: On-Page SEO
10:00
Video: Meta Titles, Descriptions & Keywords
10:00
Video: Header Tags & URL Structure
10:00
Video: Image ALT Tags
10:00
Video: Keyword Density & Prominence
10:00
Video: Content Strength, Freshness & Plagiarism
10:00
Video: Technical SEO
10:00
Video: Page Speed, SSL & Mobile Optimization
10:00
Video: Sitemaps & Robots.txt
10:00
Video: Bounce Rate & Session Time
10:00
Video: Off-Page SEO
10:00
Video: Internal & External Linking
10:00
Video: Dofollow & Nofollow Links
10:00
Video: Page Rank, Page Authority & Domain Authority
10:00
Video: Link Building & Link Juice
10:00
Video: Competitor Backlink Analysis
10:00
Video: Guest & Directory Submissions
10:00
Video: SEO Tools & Website Audit
10:00
Video: Content Writing Fundamentals
10:00
Video: Content Marketing
10:00
Video: SEO-Friendly Content Creation
10:00
Video: Content Optimization
10:00
Video: Blog & Marketing Content
10:00
Video: Google Search Console Fundamentals
10:00
Video: Search Console Integration
10:00
Video: Search Performance Analytics
10:00
Video: Website SEO Analysis & Reporting
10:00
Video: SEM Fundamentals & Benefits
10:00
Video: Ad Networks & Campaign Types
10:00
Video: Ad Rank & Quality Score
10:00
Video: Keyword Research & Match Types
10:00
Video: Bidding & Auction System
10:00
Video: Landing Page Optimization
10:00
Video: Landing Page Wireframing
10:00
Video: Ad Types & Ad Extensions
10:00
Video: Ad Copy Creation
10:00
Video: Search Campaign Creation
10:00
Video: Display & Video Campaigns
10:00
Video: Campaign Analytics & Troubleshooting
10:00
Video: Google Ads Campaign Simulation
10:00
Video: Social Media Marketing Fundamentals
10:00
Video: Marketing Objectives & KPIs
10:00
Video: Target Audience & Consumer Behavior
10:00
Video: Competitor Analysis
10:00
Video: Social Media Strategy
10:00
Video: Organic & Paid Social Marketing
10:00
Video: Facebook Business Assets
10:00
Video: Facebook Pages & Organic Algorithm
10:00
Video: Meta Ads Manager
10:00
Video: Campaign Objectives & Ad Placements
10:00
Video: Custom & Lookalike Audiences
10:00
Video: Audience Research & Detailed Targeting
10:00
Video: Budgeting & A/B Testing
10:00
Video: Campaign, Ad Set & Ad Structure
10:00
Video: Facebook Pixel & Tracking
10:00
Video: Lead Generation Campaigns
10:00
Video: Ad Copy Analysis & Creation
10:00
Video: Instagram Optimization
10:00
Video: Instagram Algorithm
10:00
Video: Content Marketing
10:00
Video: Influencer Marketing
10:00
Video: Content & Competitor Analysis
10:00
Video: Influencer Research
10:00
Video: Instagram Reels & Video Creation
10:00
Video: Video Content Strategy
10:00
Video: Video Creation using InVideo
10:00
Video: LinkedIn Profile Optimization
10:00
Video: Personal Branding & Creative Summary
10:00
Video: LinkedIn Ranking Optimization
10:00
Video: LinkedIn Business Pages
10:00
Video: LinkedIn Ads & Campaign Management
10:00
Video: Target Audience Research
10:00
Video: LinkedIn Ad Copy & Campaign Creation
10:00
Video: YouTube Marketing Fundamentals
10:00
Video: YouTube Influencer Marketing
10:00
Video: Video SEO
10:00
Video: YouTube Brand Content Analysis
10:00
Video: YouTube Studio
10:00
Video: Channel Setup & Video Upload
10:00
Video: End Screens & Information Cards
10:00
Video: Video Editing
10:00
Video: YouTube Monetization
10:00
Video: Domain, Hosting & Website Fundamentals
10:00
Video: CMS Concepts
10:00
Video: Domain & Hosting Setup
10:00
Video: WordPress Installation
10:00
Video: Themes & Plugins
10:00
Video: Page Builders
10:00
Video: Website & Page Creation
10:00
Video: Subdomains
10:00
Video: WordPress Website Development
10:00
Video: Practical Website Setup
10:00
Video: GA4 Fundamentals & Features
10:00
Video: Google Analytics Setup
10:00
Video: Custom Events
10:00
Video: Pre-Built Reports
10:00
Video: Website & Campaign Analytics
10:00
Video: Data Studio Fundamentals
10:00
Video: Data Visualization Principles
10:00
Video: Dimensions & Metrics
10:00
Video: Filters & Date Ranges
10:00
Video: Dashboard Customization
10:00
Video: Layout & Styling
10:00
Video: Dashboard Sharing, Exporting & Permissions
10:00
Video: Amazon PPC Fundamentals
10:00
Video: Amazon PPC Strategy
10:00
Video: Sponsored Products
10:00
Video: Sponsored Brands
10:00
Video: Sponsored Display
10:00
Video: Automatic & Manual Targeting
10:00
Video: Keyword Research
10:00
Video: Bidding Strategies
10:00
Video: ACOS & ROAS Optimization
10:00
Video: Brand Awareness Campaigns
10:00
Video: Google Ads Budget Pacing
10:00
Video: Daily & Monthly Spending Limits
10:00
Video: Budget Reports & Spend Analysis
10:00
Video: Budget Pacing Reports
10:00
Video: Impression-to-Conversion Analysis
10:00
Video: Keyword Optimization
10:00
Video: In-Market Audience Segments
10:00
Video: Campaign Performance Optimization
10:00
Video: Excel Data Formatting & Management
10:00
Video: Tables & Data Organization
10:00
Video: Sorting & Filtering
10:00
Video: Data Cleaning
10:00
Video: Pivot Tables & Charts
10:00
Video: Basic & Aggregate Functions
10:00
Video: Logical & Lookup Functions
10:00
Video: SUM, SUMIF, SUBTOTAL
10:00
Video: COUNT, COUNTIF
10:00
Video: IF, AND, OR
10:00
Video: TRIM, CONCATENATE & VLOOKUP
10:00
Video: Email Marketing Fundamentals
10:00
Video: Email List Building
10:00
Video: Content Analysis & Segmentation
10:00
Video: Email Campaign Creation
10:00
Video: Affiliate Marketing Fundamentals
10:00
Video: Affiliate Product Promotion
10:00
Video: Blogging for Affiliate Marketing
10:00
Video: Design Thinking Fundamentals
10:00
Video: Human-Centered Problem Solving
10:00
Video: Customer Needs & Campaign Ideation
10:00
Video: Canva Fundamentals
10:00
Video: Marketing Creative Design
10:00
Video: Social Media Creatives
10:00
Meghana
2 Courses
0 Enrolled
ML Engineer and AI researcher with a PhD in Computer Science. Core contributor to open-source NLP libraries. Previously at ISRO AI Lab and Google DeepMind research program.
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